Sales Director, Pacific, SES Networks
John Turnbull leads SES Networks’ Pacific sales efforts. Prior to joining SES Networks, John served as State Manager for Nextgen Networks, where he was responsible for South Australia and the Northern Territory Before this, John held the National Wholesale Manager position from 2006 to 2008 with Silk telecom, with responsibility for all Carrier Sales nationally. From 2004 to 2006, John served as the Wholesale manager at ETSA Telecoms and transforming it from an unknown electricity distribution company to the provider of choice for Internet and mobile backhaul solutions in Metropolitan and Regional South Australia. During this time at ETSA and Silk, his team secured major contracts with all major Australian Carriers and ISP’s. Early in his career, John worked for Telstra, Reach and Optus. With 25 years’ experience in the telecommunications industry John also holds an MBA from the Australian Institute of Business.
Topical Session 14: Emerging Market Access
Tuesday, 23 January 2018
Internet Service Providers (ISP) operating in The Pacific continuously seek to extract real benefits from network performance. Access to connectivity alone is no longer enough. An ISP needs to go to the heart of understanding customers’ behavior, their needs and their trends. Tracking all of this has never been so important as it is today. With highly demanded content (Facebook, YouTube, Netflix etc.) becoming more and more the main driver behind consumption and customer satisfaction, improving QoS is key to unlocking new opportunities. This is what lies at the heart of generating new broadband revenue streams.
By ensuring a high-quality network experience, the ISP is empowered to bring its customers into the heart of real opportunity, currently taken for granted on the main islands … exceptional user experience.
This presentation will showcase how analytics of a customer in East Timor conducted by SES Networks over a month’s period provided intelligence to track certain user behavior and provide an end-to-end view of the customer experience. Understanding and optimizing every journey gave the insight needed to make impactful business decisions to maximize lifetime customer value and promote a seamless connected world in The Pacific region.